Released on: May 5, 2008, 11:46 pm

Press Release Author: Svetlana Tikunova, Trafficland Ltd.

Industry: Telecommunications

Press Release Summary: Trafficland Ltd. is a the leading Russian software house and
system integrator for remote management of SIM, USIM and RUIM cards and mobile
terminals and leading mobile operator in Krasnoyarsk region and Republic of
Khakassia CJSC "Enisejtelecom" (trademark ETK and Wellcom) announce successful
integration OTA WiTSTM (Wireless Transaction Server) platform into the operator's
network and starting of OTA-campaign by change SIM-menu for ETK subscriber's
SIM-cards.

Press Release Body: Trafficland Ltd. is a the leading Russian software house and
system integrator for remote management of SIM, USIM and RUIM cards and mobile
terminals and leading mobile operator in Krasnoyarsk region and Republic of
Khakassia CJSC "Enisejtelecom" (trademark ETK and Wellcom) announce successful
integration OTA WiTSTM (Wireless Transaction Server) platform into the operator's
network and starting of OTA-campaign by change SIM-menu for ETK subscriber's
SIM-cards.
Integration of the platform designed for simultaneously service of 2 millions of
subscribers, lasted less than one month. All operational tests were passed
successfully and come up to expectations of both companies. Integration of
OTA-platform WiTSTM in operator's infrastructure brings him new opportunities for
building relationships with subscribers. Now customer service of CJSC
"Enisejtelecom" have an opportunity to remotely manage SIM cards and related network
services, to download Java applets and other software to the SIM cards, not
necessarily to invite subscribers to the operator's offices. Upon that it's
unimportant which data's volume should be to load and as far it's sensitivity,-
capabilities of WiTSTM allows to download in safe and secure manner either card
applets taking up dozens of kilobytes or cryptographic keys, passwords and PIN codes
by the subscribers' request.
Thanks to the OTA-platform provided by Trafficland, CJSC "Enisejtelecom" has no more
need to change SIM cards for adding new services or editing the old ones. WiTSTM is
built to execute several OTA-campaigns at the same time avoiding any cross-effect.
Another key benefit of the installed WiTSTM platform for MNO is its ability to
dynamically manage of SIM card files, which determine the mobile operator that will
serve subscriber in roaming. Thus CJSC "Enisejtelecom" gained not only means to
provide their subscribers with the most reliable roaming service but also to
optimize its own revenues.
Juli Kuznetsov, Commercial Director of Trafficland Ltd., commented the launch
"Successful integration of WiTSTM platform into the network of CJSC "Enisejtelecom"
became a new step in our long-lasting partnership relations. I am sure that our
technology will assist mobile operator in moving to a higher level of service
quality and help to expand its area of service".
___________________________________________________________________________________________

Trafficland Ltd. (eng.trafficland.ru) is the leading Russian software house and
system integrator for mobile communications and digital networks. Trafficland offers
platform solutions and services for OTA administration of subscriber's smart cards
(SIM, USIM and RUIM), remote management of subscriber's mobile terminals and
interactive wireless multicasting in GSM/UMTS and CDMA networks. The main customers
and partners of Trafficland Ltd. are GSM/UMTS and CDMA mobile network operators,
content and service providers, content aggregators and mass media.
CJSC "Enisejtelecom" (www.etk.ru) is the biggest mobile operator of Krasnoyarsk
region, Taimyr Autonomous Area and Republic of Khakassia. The company provides
mobile communication services in standards GSM-900/1800. In Krasnoyarsk region the
operator provides services in standard IMT-MC 450 (CDMA2000 1x) under brand WELLCOM.
CJSC "Enisejtelecom" owns 99,72 % of stocks of OS \"Altaytekecom\" (the operator of
mobile communication in republic Altai), and 99 % of stocks in JSC \"STACK GSM\" (the
operator of mobile communication in Kemerovo region). The branches of company are
operational in Norilsk, Yeniseisk and Abakan. Joint subscriber base of ETK is more
than 2 millions subscribers. 100% of stocks of CJSC "Enisejtelecom" belong to
largest telecommunication operator in Siberia - JSC "Sibirtelecom".

For detailed information contact:

Svetlana Tikunova
Marketing executive
Trafficland Ltd.
Тel.: +7 (495) 514-04-56
e-mail: marketing@trafficland.ru

Galina Kulieva
Head of Advertising and PR Department
CJSC "Enisejtelekom"
Тel.: +7 (3912) 41 00 22
е-mail: kulieva@etk.ru



Web Site: http://www.trafficland.ru

Contact Details: Pervaya Dubrovskaya 13a, bldg. 2, office 408,
115088 Moscow
Russia
Tel./ fax.: +7 495 514-04-56
E-mail: marketing@trafficland.ru